The BlueConic leadership team is made up of accomplished executives with a diverse background in marketing technology.
Founder & Chief Executive Officer
Bart earned his stripes as an entrepreneur and visionary by founding the Web content management company GX Software in the early days of the World Wide Web. At GX Software, he helped drive growth with his strategic insights into the online market, first as head of sales and business development operations and later as CEO. Bart's firm belief in the power of online engagement subsequently inspired him to co-found BlueConic. Under his leadership, BlueConic has become a highly successful provider of online marketing software. He holds a master's degree in communication and new media from the University of Nijmegen. Follow Bart on Twitter @BartHei.
Chief Operating Officer
Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. The rest of that time is spent hanging with family and friends; running around with her rescue dog; or – most likely of all – reading. Follow Cory on Twitter @CorinneJames.
Martijn van Berkum
Founder & Chief Technology Officer
Martijn co-founded and built Web content management market leader GX Software, working alongside Bart as CTO. He then co-founded BlueConic, fueled by a passion to radically improve online engagement by reducing the cross-channel gap that we as consumers notice every day in communicating with brands, large and small. Martijn brings to BlueConic deep experience in product management and business development, expertly integrating technology, the Internet and marketing. He has a passion for staying abreast of cutting-edge tech and anticipating its impact on markets, business, and society. A true visionary, Martijn drives the company's thought leadership, collaborating with R&D and marketing to translate his vision into a world-class product. He studied computer science at the Radboud University of Nijmegen, the Netherlands. Follow Martijn on Twitter @njitram.
Chief Financial Officer
Harmen holds a degree as Executive Master of Accounting and has a wide-ranging background in financial services and in the technical industry. In his previous job, as a Financial Manager for Apple (Nasdaq: AAPL), he contributed to Apple's continuing expansion in Europe. As Chief Financial Officer, he is responsible for all corporate accounting, controlling, tax and finance activities.
SVP, Global Sales
Alex joined BlueConic most recently from Salesforce, where as VP of Sales, he led new business and retail enterprise sales teams in the US and Canada. With nearly twenty years of experience in software and enterprise strategy, he now leads BlueConic's rapidly expanding global sales team. Alex also led marketing and sales efforts at Cantina, Boston's best digital design and development agency. Prior to Cantina, he spent nearly 10 years at Forrester Research, directing new business and account management teams for the Marketing & Strategy group across the US and Europe. Outside of work, you'll find Alex active around the Boston area with his incredible wife, Kristine, and their two children, scrambling up hills or biking through the woods.
SVP, Customer Success
Jackie has spent her career at the intersection of data and customer success. Most recently, Jackie was a partner at ScaleHouse, where she helped data and analytics companies scale their commercial and product strategies. Before ScaleHouse, she served as Chief Client Officer at Simmons Research, where she spearheaded its client-first strategy, directed all sales and client service, led the custom research business, and helped transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations. As a frequent speaker and lecturer, Jackie’s expertise has been cited in The New York Times, The Wall Street Journal, and more. In addition to her current role, Jackie also serves as the lead for the Boston chapter of WIRe, advises the American Cancer Society’s Young Executive Committee, and is a Board Member of the National Association of Women Sales Professionals. The rest of her time is spent with family and friends, engaging in various physical pursuits, or reading.
SVP, People and Talent
Katherine has spent her career partnering with leaders and teams as they navigate the changes that accompany growth. She leverages her more than 20 years’ experience with large and small companies across industries to develop programs and processes with an eye to promoting each organization’s unique culture. Katherine’s work focuses on the greatest asset any organization has: its people. This focus takes shape in the development of individuals and teams who are then well suited to create value and achieve a company’s goals. Prior to joining BlueConic, Katherine led People Operations at Litmus, Inc. and previous to that spent 10 years running human resources at Permabit, Inc. (RedHat). When she’s not working with the BlueCrew, you can find Katherine on her yoga mat, checking (and adding to) her list of places to explore near and far, or catching up with some of her favorite humans on Zoom.
Michele has over fifteen years of experience within the digital marketing and advertising ecosystem. Prior to joining BlueConic as the global head of marketing and business development, she led product marketing at multi-touch attribution leader, Visual IQ, which was acquired by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands in financial services, retail, and telecom during her tenure at media agencies, Carat and Havas. Despite her love of living in the greater Boston area, Michele is a proud, born-and-raised Jersey girl. She earned her bachelor’s degree in communication from Boston University with a liberal arts concentration in philosophy. When she’s not philosophizing about first-party data at BlueConic, you can find her hiking the trails, playing with her Mini Australian Shepherd, and trying new recipes.
VP, Professional Services
Dave is an experienced adtech veteran who has led SaaS-based product implementations for more than 12 years. He has spent the majority of his career in customer success roles leading enterprise client engagements. Dave joined BlueConic from Nielsen, where he led the Operations team responsible for the delivery of Marketing Mix Modeling (MMM) and Lift products supporting the Americas region. Prior to Nielsen, Dave led the Project Management Office at Visual IQ, where he guided the PM team, developed processes, and defined best practices for the delivery of the company’s multi-touch attribution product. Dave also played a large role in an organizational transformation that resulted in the creation of the Implementation team, which he managed. In his spare time, Dave enjoys spending time with his wife, Anna, and their two boys, and making time to play golf.