BlueConic Selected as Adweek Readers’ Choice Finalist in Customer Data Platform Category


BlueConic Selected as Adweek Readers’ Choice Finalist in Customer Data Platform Category

The Adweek Readers’ Choice “Best of Tech Partner Awards” Recognize the Top Advertising and Marketing Technologies

BOSTON, MA June 16, 2020 – BlueConic, the world’s leading pure-play customer data platform (CDP), announced today that it is a finalist for the Adweek Readers’ Choice: Best of Tech Partner Awards. BlueConic is one of the three top finalists in the CDP category selected from a field of 12 pure-play CDP and marketing cloud vendors.

The CDP marketing technology category has exploded in the last few years, as evidenced by the broad and diverse list of nominees for the Adweek Readers’ Choice awards. The challenge for marketers is to make sense of the many different offerings branded as a CDP and identify the platforms that provide access to unified and actionable customer data that offers both confidence and utility for marketing.

“We’re thrilled to be recognized as a finalist in this year’s awards, especially since this distinction comes directly from Adweek readers who are some of the most savvy and discerning professionals when it comes to evaluating the requirements of a CDP,” said Bart Heilbron, CEO and co-founder of BlueConic. “In today’s landscape, the brands that own the relationship with their customers are the ones that win. This incredible honor validates our commitment to helping marketers liberate their first-party customer data when and where they need it, so they can deliver individualized, value-driven experiences in every stage of the customer lifecycle.”

Voting for the Adweek Readers’ Choice: Best of Tech Partner Awards is open now through July 1, 2020. To vote, please visit:

Individuals can vote once every 24 hours during the voting period. Voters are not required to vote in all categories, only those they choose to.

About BlueConic

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at and follow us on Twitter and LinkedIn @BlueConic.


Stephanie Hadley, 617-650-8147
Public Relations for BlueConic

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