CDP Recognized for Helping Brands Liberate Their Data and Transform Their
Relationships with Customers
BOSTON, MA October 6, 2020 – BlueConic, the world’s leading pure-play customer data platform (CDP), announced today that it made the shortlist for Best Customer Data Platform in the Digiday Technology Awards, which recognize the companies and technologies that are modernizing media and marketing. Winners will be announced on November 12, 2020.
BlueConic was selected as a finalist for the increased agility and flexibility its CDP gives to marketing. With access to unified, first-party data for real-time activation across channels, marketers can reduce their reliance on agencies, IT resources, and data scientists for dynamic segment creation and predictive modeling and focus on smarter consumer engagement strategies instead. By capitalizing on the proximity of real-time, unified profile data to customer-facing engagement, marketers can streamline existing processes, reduce time to market, and fundamentally transform how they understand and interact with customers.
“We are thrilled that Digiday has named BlueConic among the best customer data platforms available,” said Bart Heilbron, CEO and co-founder of BlueConic. “This recognition acknowledges the critical role our CDP plays in driving operational efficiencies within the marketing organization, in addition to improving marketing outcomes. On behalf of the BlueConic team, I offer congratulations to all of the finalists, and look forward to the virtual awards ceremony in November.”
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
Stephanie Hadley, 617-650-8147
Public Relations for BlueConic