BOSTON, MA. – May 5, 2021 – BlueConic, the world’s leading pure-play customer data platform (CDP), was named a 2021 SIIA CODiE Award finalist in the Best Customer Data Platform category. Finalists represent the best products, technologies, and services in software, information, and business technology.
Acknowledged as the premier awards program for the software and information industries for over 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. BlueConic was honored as one of 153 finalists across the 43 business technology categories, including two categories in response to COVID-19.
BlueConic’s CDP was recognized for its ease of use for non-technical business users and its ability to help organizations unify and activate their first-party data in order to strengthen customer relationships and drive measurable growth outcomes.
“CDP investments are a priority for organizations today as they react to changing consumer behaviors and expectations, as well as evolving privacy, consent, and cookie regulations,” said Cory Munchbach, COO of BlueConic. “We are honored that the SIIA CODiE Awards recognizes our ability to help organizations effectively respond to these ongoing challenges and turn their first-party data into a strategic business asset.”
“The 2021 CODiE Award finalists continued to innovate, pivot and grow to develop truly remarkable products throughout an historically challenging year. These finalists maintain the vital legacy of the CODIEs in spotlighting the best and most impactful apps, services and products serving the business tech market. Congratulations to this year’s finalists on this well deserved recognition,” said Jeff Joseph, SIIA President.
The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review. Their scores determine the SIIA CODiE Award finalists which accounts for 80% of the overall score. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. In light of the COVID-19 pandemic, Business Technology category winners will be announced during an online winner announcement celebration on June 22, 2021.
Details about each finalist are listed at https://history.siia.net/codie/2021-Finalists.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Software and Information Industry Association (SIIA)
SIIA is the only professional organization connecting more than 700 data, financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes.
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.