Leading publisher leverages marketing platform for digital media properties; allows company to meet the challenges of cross-channel delivery and accelerate growth.
Boston – March 16, 2015 – BlueConic, the platform that enables marketers to translate customer intent into action, today announced it has been selected by Boston Globe Media Partners to help drive business improvements for marketing and customer engagement.
As the digital media and publishing landscape adjusts to changing consumer demands and preferences, marketers are faced with the need to improve systems without disrupting the customer experience. BlueConic provides the marketer with a clear view of their customer, enabling them to deliver consumers contextually relevant content, which allows Boston Globe Media Partners to deliver on its vision of driving change through technology. The end result will be enhancements to the customer experience across all their media properties including BostonGlobe.com, Boston.com, BetaBoston.com, and Cruxnow.com.
“We are breaking out of the mindset of traditional publishers by doubling down on technology and BlueConic is a critical component in moving our business forward,” said Peter Doucette, Vice President of Consumer Sales and Marketing, The Boston Globe.
“Everyday we deliver content to millions of anonymous users. In the changing landscape, it is vital for us to provide a seamless personalized experience for users across mobile, web and social touch points. BlueConic gives us individual user profiles for both known and anonymous users, helps us define segments and deliver actions or content that are most relevant on an individual user level. By leveraging BlueConic’s actionable insights across brands, we take personalization to the next level and provide a user experience that drastically outpaces the competition. The result is a more engaged audience, more subscribers and increased advertising revenues.”
BlueConic is built to help marketers understand and interact with users on an individual basis. As preferences continue to shift toward mobile interactions, it is vital for an organization’s technology to support the evolving landscape and continue to improve the overall customer experience. By providing marketers with the insight and context needed to make decisions in real-time, BlueConic’s platform delivers marketing outcomes faster.
“Boston Globe Media Partners is an organization that truly embraces how technology enables a deeper, more individualized relationship with their users,” said Bart Heilbron, Co-founder and CEO of BlueConic.
“We are thrilled to help Boston Globe Media Partners tackle the challenges that publishers face in this dynamic industry. We are confident that our solution will seamlessly integrate all facets of the experience while providing the opportunity for the organization to increase revenue and ultimately drive growth for its brands.”
About Boston Globe Media Partners, LLC
Boston Globe Media Partners, LLC provides news and information, entertainment, opinion and analysis through its multimedia properties. BGMP includes the Boston Globe, BostonGlobe.com, Boston.com, Cruxnow.com, BetaBoston.com and Globe Direct.
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 70 brands, including Volvo, Boston Globe, ING and Ahold, currently leverage the platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.