Carnegie Partners With BlueConic for Actionable Marketing Insights in Higher Education

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Carnegie Partners With BlueConic for Actionable Marketing Insights in Higher Education

August 15, 2016

WESTFORD, MA, August 15, 2016—Carnegie Communications, the industry leader in digital marketing solutions for higher education, announced today a partnership with BlueConic, a customer data platform that enables marketers to clearly follow their customers’ journeys, build behavioral profiles, and, with the help of Carnegie, translate customer intent into action.

Carnegie has been offering colleges inventive marketing and recruitment solutions for more than 30 years. Through the BlueConic partnership, Carnegie can now provide their clients the ability to track prospective student activity, synchronize the data associated with each individual student, and deliver a personal experience across their entire marketing ecosystem—Web, social, CRM systems, mobile apps, and analytics tools. Additionally, each segment of the campaign can be linked to specific results, lifting the veil on hard-to-track marketing channels. Finally, and making this solution unique, it is self-contained. No other platform participation is necessary; it can be integrated with all existing CRM, CMS, and e-mail marketing systems.

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