Leading Marketing Technology Analyst to Drive Product Strategy
BOSTON – Feb. 3, 2015 – BlueConic, the leading user-driven marketing platform, today announces that Cory Munchbach has joined the team as Director of Product Marketing. Bringing years of industry knowledge and expertise, Munchbach will lead efforts to direct product positioning, audience segmentation, and product direction.
Munchbach brings a breadth of experience and a strong analytic view of marketing technology to the team at BlueConic. She is one of few people in the industry that combines a depth of perspective into the product coupled with extensive insights into the needs of the market. At BlueConic she will work closely with the product management and engineering teams to further define the roadmap and align with the rest of the marketing and sales organizations on go-to-market strategy.
“In my time as an analyst at Forrester I had the privilege of meeting with and getting to know dozens of CMOs and companies on the buy-side of marketing tech,” said Munchbach. “When I started to dig into the offering from the team at BlueConic, I immediately recognized the alignment between the solutions and the needs of senior marketers. As I thought about my next career move, I envisioned working with a team of professionals who share my passion for using technology to solve some of marketing’s biggest challenges. I found that match in the people and products at BlueConic.”
“We are thrilled to have Cory join the team,” said Bart Heilbron, Co-Founder and CEO, BlueConic. “When we had our first briefing, it became clear that she could help us accelerate our product and go-to-market strategies. Her expertise in the area is unrivaled and she has proven herself as a source of insight and knowledge for many CMOs.”
As an analyst at Forrester Research, Munchbach primarily served customer insights professionals and CMOs. As one of her many accomplishments, she was the primary author of the recently published Forrester Wave™: Enterprise Marketing Software Suites, in which she provided an in-depth overview of the market needs and the various players in the field.
Munchbach’s content was also consistently ranked as one of the most read across all Forrester analysts. Prior to her role as analyst, Munchbach was a researcher and research associate at Forrester, specifically working with CMOs. She began her career with the Dana-Farber Cancer Institute.