Customer Data Platform Institute Helps Marketers Build a Unified Customer View

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Customer Data Platform Institute Helps Marketers Build a Unified Customer View

October 31, 2016

BlueConic is proud to be a gold sponsor of the just-launchcdpied Customer Data Platform Institute. “Customer Data Platforms (CDPs) can solve marketers’ biggest data problem: building a unified customer view.  Yet few marketers know that CDPs exist. The Customer Data Platform Institute launched today with a suite of resources to help close this gap.”

“The growing need for more complete, more accessible customer data has fueled the rise of CDP systems,” according to Institute founder David Raab, who is no stranger to the topic.

Read more about the Customer Data Platform Institute here.

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