We’re fairly biased, but if you ask us (and the MarTech Breakthrough Awards) our customer data platform (CDP) is the best solution for liberating and managing customer data.
With BlueConic as the center of your marketing and data infrastructure — that is, your unified customer database, featuring first-party data from multiple systems and sources — you can orchestrate data-driven engagement strategies that help you interact with individuals across their customer journeys.
And that means better customer experiences for your audience, less reliance on legacy marketing tools (e.g., data management platforms) and dated approaches (e.g., static, outbound marketing campaigns), and better marketing and business outcomes.
That’s our CDP’s overarching purpose — and why so many companies invest in BlueConic.
5 reasons why BlueConic is the best customer data platform on the market
What makes us the leading CDP worldwide and deserving of the MarTech Breakthrough Award for best customer data platform software? We can think of a few reasons.
1) You can unify and activate all of your first-party data across the entire customer lifecycle — not just the data that comes after a conversion or transaction.
The CDP Institute’s David Raab has noted most marketing managers are “lost in their forest of data.” In turn, they’re unable to consolidate and leverage said data effectively.
We’re well past the point of the need for a solution like a CDP to unify customer data from disparate systems and make it accessible to activate in marketing that leads to a mutually beneficial experience for both the business and customers.
With BlueConic, you can unify all the data from your CRM, ESP, data lake, and other data sources into one, centralized location and use that data for real-time marketing across email, on social media and via your website and other web properties.
“[With] BlueConic’s pure-play CDP … marketers can finally make the single customer view the center of their entire infrastructure,” said MarTech Breakthrough Managing Director James Johnson. “It’s a true MarTech industry ‘breakthrough’ that will empower marketers to be more effective at every stage of the customer lifecycle.”
2) Marketers can own and operate your first-party data — without constant help from IT, but with the comfort of knowing it’s approved by IT.
BlueConic enables growth teams — marketing, but also CX, analytics, and ecommerce — to own and operate their data without the need for IT to help with ongoing tasks.
(Think data collection and clean-up, segmentation, and transfer of data to other tools.)
In other words, you gain a sense of freedom other marketers and tech users lack today.
No longer do you have to rely on tech-savvy internal stakeholders (who are, quite frankly, too busy on other projects) or costly external agencies to get the data you need to succeed.
And, thanks to our Dutch roots, consumer data privacy is at the core of our platform.
Your IT team will sleep easy knowing BlueConic is built on an infrastructure and governance model they can fully embrace to comply with GDPR, CCPA, and other measures.
3) You can accelerate the time to value with our customer data platform as opposed to using a mix of other technologies — or other CDPs.
BlueConic customers can realize faster time to value than using a mish-mosh of other tools that don’t unify individuals’ data into a single system that connects to their data ecosystem.
Our pure-play CDP is designed to enable marketers to get use cases in market quickly while establishing a roadmap for the future to continually gain more value over time.
We on the #BlueCrew often like to this insightful quote tennis legend Arthur Ashe: “Start where you are. Use what you have. Do what you can.”
When it comes to adopting and gaining value from a customer data platform, this is the mantra to keep in mind. You want a solution that allows to you land and expand quickly.
4) You can not only scale for today’s marketing and business goals, but also tomorrow’s ambitions.
There are specific expectations your C-suite has for their growth teams when it comes to meeting (and exceeding) specific KPIs and business objectives. But you also know that goals and priorities are subject to change at any moment.
So, you need a premier platform that strikes a healthy balance of intention to get you what you need today, but also flexibility and agility to quickly shift gears tomorrow.
Taking apart the machine and completely starting over is not an option. Neither is blindly amassing first-party customer data without intention just in case you might need it someday.
Our “Best Customer Data Platform” helps companies in many industries achieve the objectives expected of them by senior leadership, even as they evolve over time.
It’s the magic of our profile database architecture that enables this success.
Whether they want to create greater efficiency across their organizations, activate unified data to acquire new customers, or build multi-dimensional segments for target audiences, BlueConic has proven to be a vital solution for many businesses.
5) You can deploy AI at the speed of marketing to make your engagement far more intelligent and effective.
With AI and machine learning now important elements of modern marketing, many of our customers want to implement predictive models that better inform one-to-one marketing.
However, many of them lack the skills or access to resources to do so.
A truly effective individualized marketing approach requires a total understanding of who a customer is (previously engaged prospect, one-time customer, daily website visitor).
But it also requires the ability to predict how and when they will likely engage in the future.
Our AI Workbench finally puts the power of data science for marketing within your reach.
Now, growth-focused teams can deploy ‘off-the-shelf’ predictive models across all of the customer profiles stored in BlueConic so you can segment and activate based on the output.
As BlueConic Solutions Architect Bart Leusink said about the pros of AI Workbench for marketers and data scientists, our CDP helps our customers develop “shared efficiencies.”
With predictive models in place to provide insights into the customer lifetime value (CLV) for certain segments and propensity to churn or buy for others, you have new tools that can enhance your marketing and engagement strategies.
And all without needing the technical knowledge and savvy of a data scientist.
The “best” customer data platform — but always improving our solution
The ideal tools for today’s growth teams are the ones that change and evolve as strategies and needs change and evolve. That’s why we’re never “done” building BlueConic.
These reasons are plenty enough to invest in BlueConic’s “best” customer data platform. But we’ll have even more reasons in the months and years ahead as our CDP evolves.
Take the tour of our pure-play customer data platform. Request a demo with the BlueConic team today to learn all about the core capabilities of our CDP.