We introduced the concept of “Building the Dream” back in September 2015 — which in startup years, like dog years, is the equivalent of approximately a century passing.

So much has happened since then. As we’ve grown from 20 employees to around 70 in that span, we needed to document our vision, mission, values, and culture more explicitly.

These core tenets represent the what, why, who, and how of dream-building.

There was ample external inspiration for our approach: from well-known examples like Netflix and HubSpot to lesser-known-but-still-terrific examples at Big Spaceship and Ideo.

With these examples top of mind, our leadership team created a distinct set of values we wanted our team to have. Thus, we humbly submit our very own brand culture deck:

Looking to join a company with an award-winning culture? Consider joining the #BlueCrew! Check out our available openings over on our careers page.