BlueConic Dreamers: Cory Munchbach


BlueConic Dreamers: Cory Munchbach

I wrote a post about BlueConic’s hiring approach, which quickly became one of our most well-read articles. We thought that was a strong indicator of interest in our efforts to build the dream at BlueConic and an opportunity for us to share a little bit each week about a #BlueCrew member — specifically, the one who presented their “Dream” that week.

( “Learn all about our “Building the Dream” talks here.)

We decided to take this concept one step further:

By highlighting our team members in individual articles, so they can give context on why they joined the #BlueCrew.

With that in mind, here’s a bit about me.

Cory Munchbach

All about Cory Munchbach

Name: Cory Munchbach
Title: COO
Where did you grow up? Milton, Massachusetts

What are two truths and a lie about yourself?

  1. I’m a Gemini.
  2. Sitting still and relaxing are favorite pastimes.
  3. Ice cream and peanut butter are the best foods ever and even better together.

What have you learned in your time at BlueConic?

A: What haven’t I learned since I got here?? I think the number one thing I’ve come to terms with is that in a startup, there’s always something you don’t know and the people who succeed are the ones who humbly accept that and then fervently attack fixing it.

What has challenged you the most at BlueConic?

A: The biggest challenge was building trust when I first got here. I had to prove to myself and my new co-workers that I could make a meaningful contribution here, while also accepting other people’s abilities too. We all want the BlueConic dream to succeed, but it takes work and time to trust that’s as much true for everyone else as it is for me.

What, if anything, would you change about BlueConic?

A: So far, I feel like everything — the good, the bad, and the ugly — have all happened for a reason and that we’ve come out the other side with new insight or better prepared so I don’t think I would change anything.

What’s your advice to the newest #BlueCrew members?

A: Come eager to work, ready to laugh, and prepared to do big things.

What made you believe BlueConic was right for you?

A: Everyone knows the story now but when I accepted my offer to join the company, Bart (our CEO) sent me a text message that included the following statement: “Hurry up and get here — we’ve got a dream to build!” I’ve never been more excited to get started with anything; what keeps me here is being able to create a company around that vision and to get everyone we bring onboard to feel that same excitement I did and do.


What’s your big focus at the moment? In the future?

A: All things marketing, especially inbound. We’re trying a bunch of cool things out and that’s been challenging and fun. The list of “haven’t gotten to yet” is pretty long, but it includes career development plans for my team, evaluation criteria for integrations, and working with our customer success team on a customer & partner event.

What is your favorite BlueConic product feature?

A: Segment discovery, no doubt.

What is your proudest moment so far at BlueConic?

A: My first solo product demo.

Which #BlueCrew member would you switch places with?

A: Martijn, our CTO and co-founder. I’d love to be as technically brilliant as he is and know what that’s like.

What’s your favorite sushi order?

A: All of the tuna.

What’s your favorite emoji?


What’s your favorite quote or motto?

A: “You see things and say, why? but I dream of things that never were and say why not?” — George Bernard Shaw

What’s your favorite office furniture?

A: FatBoy ottoman.

What’s your at-work Spotify playlist?

A: Summer Hits of the 90s.

What’s your nickname (or favorite one)?

A: C-Money Munch.

What did you want to be while growing up?

A: President (a.k.a. #POTUS).

We’re always looking for fantastic people to join the #BlueCrew! Head over to our careers page to see if there are any available openings that catch your eye.


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