People coming to your website generally fall into two camps: new visitors you want to convert into buyers and repeat customers who should receive a seamless experience. With a customer data platform, you can serve relevant messages to both groups – automatically.
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The key is to use a customer data platform to manage identities across platforms, and only interact in a relevant way – going well beyond what your digital analytics reports out on.
BlueConic dialogues prompt messages that can convince users to check out if they previously placed items in the cart, a retargeting campaign can ask shoppers to return, email campaigns can reach out to cart abandoners – all in real time and tailored for that unique individual. And these are just a few of the options available.
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