The outcomes of your marketing efforts depend on your ability to identify, understand, and interact with prospects and customers on an individual basis.
It’s simple, really: The better you know the individual you want to convert, the better messaging you can deliver to them across your marketing channels.
In short, your users respond and react to your marketing all the time. They click, search, tweet, scroll, like, swipe, and ignore. They’re known or anonymous.
Whatever the case, each individual’s actions with your brand, online and offline, tell you something about their intent: info you need to evolve your customer engagement approach.
At the end of the day, the onus is on you and your team to capture, score, segment, and rank your existing and potential customers and see the bigger patterns that occur among them.
That’s where customer database software comes into play.
And there’s no better database solution for marketing teams today than the customer data platform (CDP). Well, more specifically, our customer data platform.
BlueConic: Customer database software that helps marketers liberate their data
Leveraging patterns among leads and customers enables you to make better decisions on how to orchestrate the customer lifecycle and connect with them effectively.
For many marketing teams, it’s difficult, or even impossible, to learn the “who, what, where, when” of their audience’s actions without the ideal customer database solution.
Why? These marketers simply can’t recognize customer information at the point of interaction. In other words, they fail to recognize their customers as they interact across many of their channels on different devices — a missed opportunity if there ever was one.
In turn, they have to confess to upper-management that a large proportion of their customer interactions are anonymous. Therefore, the opportunity for them to individualize experiences for said customers as they move across channels is lost.
First-party data is a valuable marketing resource. But it’s only valuable when unified in a central location for simplified activation for marketers. This is where a CDP like ours helps.
Single customer view now essential for digital marketing professionals
Delivering the right message to users at the right time has become critical for digital marketers to recognize. They must be able to see individuals as they “travel” across multiple channels and devices consuming content and messaging in multiple mediums.
It’s clear that, if you could build a single profile of each individual — better put, a single customer view — and utilize it in real time across channels, sessions and devices, your decisions would become more intelligent.
What’s more, your lifecycle orchestration activities — from your email marketing to your targeted advertising — would outsmart those of your closest and biggest competitors.
Such a unified profile will not only combine customer data on the stream of interactions each individual has with your brand — from reading blogs to viewing products and services pages and requesting free trials — but also let you reconstruct it based on past experiences.
(A must-have feature the limiting legacy database marketing technologies, like CRM software and contact management systems, have notoriously lacked.)
Further, a rich customer profile also empowers you to determine and activate the most optimal interaction with an individual in real time based on both implicit and explicit intent.
Simply put, with the single customer view — and a real one, not the partial view offered by the restrictive marketing cloud suites — is now essential for marketing success.
How BlueConic’s pure-play CDP beats legacy customer database software
In short, this is what we built BlueConic to do: help marketers with managing customers’ profiles so they can easily unify and activate audience data as needed.
Our customer data platform is a response to other marketing tools that claim to be comprehensive customer database software solutions but fall short in many areas.
More specifically, our CDP beats databases that don’t deliver on their promise to help marketing professionals standardize the customer identity across systems.
Our best-in-class, pure-play CDP was developed for marketers who know that their ability to make the most of their customers’ actions, decisions, and profile data in real time will boost their marketing performance and ROI and lead to richer, longer-lasting customer relationships.
We know today’s marketers face a continuous stream of new data sources, interaction channels, martech, and analytical methods. So, we designed our CDP to interoperate with any existing marketing technology stack: ESPs, CRMs, adtech solutions, mobile app software, and the like.
That means syncing PII (e.g., names, email addresses) and other data points from across systems — even legacy customer data management software like DMPs and data lakes (even sales and customer service solutions, too) — is easier than ever with a CDP like BlueConic.
By taking advantage of BlueConic, you will have the newfound ability to create drastically better marketing results for your organization, meet (then exceed) ever-increasing user expectations, and enhance your overall customer satisfaction.
Simply put, BlueConic was built for you — to solve your pain points with the inefficient marketing tools in your existing stack and the inefficient means you have to access and activate your customer data.
We’re here to help. We hope you join us on our journey.
Want to learn all about our pure-play customer data platform and its (many) capabilities for marketers? Request a demo with the BlueConic team today.