FAQ: BlueConic’s JavaScript tag, explained

June 7, 2017 | By

Because the majority of BlueConic customers deploy our technology via their websites, we often get questions during the sales process about the impact BlueConic’s tag will have on their website. It’s only in the last few years that marketers themselves (yourselves!) became more fluent in this kind of conversation that previously, a web developer might lead. But the paramount nature of the website in the brand’s digital experience necessitates a certain level of familiarity with javascript and tags.

Given this context, we’ve put together an FAQ to explain all of this – specifically for BlueConic’s tech but with some commentary about other CDPs and web-specific tools like optimization and personalization solutions too.

Enjoy and let us know if you have any questions!

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