BlueConic Dreamers: Floran Felen


BlueConic Dreamers: Floran Felen

Another day, another addition to our BlueConic Dreamers series. Find out all about our “Building-the-Dream” philosophy here, then learn all about one of our esteemed #BlueCrew members from our Nijmegen, Netherlands, office below.

Floran Felen

All about Floran Felen

Name: Floran Felen
Title: Director of Solutions Engineering for EMEA and APAC
Where did you grow up?: In a small town of 12,000 people called Grave in the Netherlands. (Fun fact: It’s widely considered the most beleaguered city in Holland.)

What are two truths and a lie about yourself?

  1. I went cage diving in Australia and saw a 15-foot great white shark.
  2. I broke my back snowboarding (without even knowing it).
  3. I fell about 400 feet into a canyon.

(The lie: I did go cage diving, but never saw a shark.)

What have you learned in your time at BlueConic?

A: Over the last few years, I’ve had the privilege of working with different teams — from sales and R&D to marketing — so no team specifically stands out. The common denominator, however, has been that, at BlueConic, the individuals truly go out of their way to help their teams.

Over this time, I learned to do many different things, but the one thing that stands out is that working for a startup has taught me how to handle and embrace change.

One of the bigger changes as the company grew was our culture. Even though growth has been rapid over the last few months, I love to see that the teams have always remained tightly-knit, an accomplishment in itself I think.

What has challenged you the most at BlueConic?

A: Finding the best format and language to convey our story. It’s my belief that storytelling is a critical component to separate our message from those of our competitors. I often see overlap in the messages, because a specific term is “hot” at that time. (I’m talking to you, “customer journey”.)

That’s not to say all messaging out there is bad, but a lot of companies are parroting container terms without having the product or service to truly back up their promises. So to keep cutting through all the noise requires that our story needs continuous finessing.

Also, the market is evolving fast and at times can seem to be in an entropic state. So another challenge is to keep up-to-date with other players out there and their offerings.

I deal with all this by experimenting with different stories I tell and applying small, incremental changes across the business.

Also, I find new ways to show customers how BlueConic solves their current problems and then get them to the next level. For that, I try to keep informed on all vendors and systems out there and what both their strengths as well as shortcomings are.

What, if anything, would you change about BlueConic?

A: I’d probably go back in time and erase our Spotify country playlist.

What’s your advice to the newest #BlueCrew members?

A: We’re in a constant state of flux, so anyone working here needs to be able to cope and adapt to both a changing organization and market conditions. We’re growing fast, but have ambitious goals, so it’s really all hands on deck.

In short: work hard, embrace change, and have fun doing it.

What made you believe BlueConic was right for you?

A: I’ve been at BlueConic pretty much since its inception. I was drawn by the smart and passionate people that work here and the beautiful product with cutting-edge tech that was being used. That’s also what still keeps me here.

What’s your big focus at the moment? In the future?

A: I’m very much focused on the product, so there are a few things on my wish list to make it even better. Also, I hope to keep training the team over here in delivering our story and making sure our message as well as our product demos keep closely aligned with our customers’ challenges.

What is your favorite BlueConic product feature?

A: This is a very hard question! I choose Segment Discovery and our Connections. (Yes, that’s two, but rules are made to be broken).


What is your proudest moment so far at BlueConic?

A: When The Boston Globe chose BlueConic as its CDP of choice.

What would others be surprised to learn about your job?

A: I love running Windows 10 (on a 2560 x 1600 resolution) on my Mac a lot more than I do OS X.

What’s your favorite sushi order?

A: I don’t eat fish anymore, but it used to be the amazing tuna, because, well, what’s in a name.

What’s your favorite emoji?

A: (╯°□°)╯︵ ┻━┻

What’s your favorite sports team?

A: Team Jones in the UFC. And I must admit that, since moving to the U.S., the Pats are a very close second (and beat soccer by a long shot). Plus, I’d go with Team “Max Verstappen” in Formula 1.

What’s your favorite quote or motto?

A: “Chance favors the prepared mind.” — Louis Pasteur

What’s your favorite office furniture?

A: It’s a very boring answer, but my own table, just because it’s so multi-functional: a work space, meeting place, lunch table, and storage cabinet. I’m also fully aware my clean desk policy still needs some work.

What is something on your bucket list?

A: Cage dive with the aforementioned great white sharks.

Who is your biggest hero?

A: I don’t really have one, honestly.

What’s your at-work Spotify playlist?

A: I’d say pretty much any non-country playlist.

What’s your nickname (or favorite one)?

A: Flo

What did you want to grow up to be when you were younger?

A: I was devouring dinosaur books, so an archeologist. I guess I imagined it’d be work like Indiana Jones. Luckily, I had dug up the truth (pun intended) before I chose that path.

Want to help us “Build the Dream” — and a world-class CDP? Come work with the #BlueCrew. View all available job openings over on our careers page.


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