Get to Know the BlueCrew Dreamers – Cory

BlueCrew|4 Minute Read

Get to Know the BlueCrew Dreamers – Cory

I recently wrote a post called, “How To Hire The Team Behind Building The Dream: A Profile Of The BlueCrew,” which quickly became one of our most well-read posts. We thought that was a strong indicator of interest in our efforts to build the dream at BlueConic and share a little bit each week about a Crew member – specifically, the one who presented their Dream that week. Building The Dream: Season 2 kicked off this past Friday with my presentation, which you can find in its entirety here on SlideShare or below.

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

So, a little about me.

Name: Cory Munchbach
Title: VP, Marketing
Where did you grow up? Milton, MA

Two truths & a lie:
1. I’m a Gemini
2. Sitting still and relaxing are favorite past-times
3. Ice cream and peanut butter are the best foods ever and even better together.

What have you learned in your time at BlueConic – about startups, about your role, about your team, about yourself?
A: What haven’t I learned since I got here?? I think the number one thing I’ve come to terms with is that in a startup, there’s always something you don’t know and the people who succeed are the ones who humbly accept that and then fervently attack fixing it.

What has challenged you the most? How did you deal (or are you dealing) with that challenge?
A: The biggest challenge was building trust when I first got here. I had to prove to myself and my new co-workers that I could make a meaningful contribution here, while also accepting other people’s abilities too. We all want the BlueConic dream to succeed, but it takes work and time to trust that’s as much true for everyone else as it is for me.

If you could change one thing about your time here so far, what would it be?
A: So far, I feel like everything – the good, the bad, and the ugly – have all happened for a reason and that we’ve come out the other side with new insight or better prepared so I don’t think I would change anything.

What’s your advice to the newest members of the Crew (if you’ve been here) OR what was your acclimation to BlueConic like (for the newer folks)?
A: Come eager to work, ready to laugh, and prepared to do big things.

Why are you at BlueConic – what was it about your interview that you remember and made you want to be here? What keeps you here?
A: Everyone knows the story now but when I accepted my offer to join the company, Bart (our CEO) sent me a text message that included the following statement: “Hurry up and get here; we’ve got a dream to build!” I’ve never been more excited to get started with anything; what keeps me here is being able to create a company around that vision and to get everyone we bring onboard to feel that same excitement I did and do.

Note the pure jubilation as I discuss my favorite foods

In the near and middle term, what are you focused on? What would you like to do that you aren’t or haven’t been able to do?
A: All things marketing, especially inbound. We’re trying a bunch of cool things out and that’s been challenging and fun. The list of “haven’t gotten to yet” is pretty long but includes career development plans for my team, evaluation criteria for integrations, and working with our customer success team on a customer & partner event.

What is your favorite BlueConic product feature?
A: Segment discovery, no doubt.

What is your proudest moment at BlueConic?
A: My first solo product demo

If you could switch roles with anyone else in the company for a day, whose job would you choose and why?
A: Martijn, our CTO and co-founder. I’d love to be as technically brilliant as he is and know what that’s like.

Sushi order:
A: Allllll the tuna

Favorite emoji:

Favorite quote/motto:
A: “You see things and say, why? but I dream of things that never were and say why not?” – George Bernard Shaw

Favored piece of furniture in the office:
A: FatBoy ottoman.

Favorite Spotify playlist at work:
A: Summer Hits of the 90s

A: C-Money Munch

What did you want to grow up to be when you were younger?
A: President #POTUS


Happy Friday!

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