Welcome back for more data-driven insights.
Dynamic, real-time web behavior data gives your retargeting efforts an agility and effectiveness they can’t exhibit otherwise. The usual method of retargeting – either querying CRM or going in basically blind with demographics only – is spray-and-pray at best. If you integrate dynamic online behavior data, the likelihood of delivering the right ad at the right time increases exponentially.
Knowledge is power when it comes to advertising spend, and that knowledge should be based on fresh data. Understanding which ads to display and when takes the guesswork out of retargeting.
This has been the BlueCrew, and we’ll see you next time.