Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Name: Alexa O’Hanlon
Title: Digital Marketing Manager
Where did you grow up? Emerson, NJ
Two truths & a lie:
1. I’m an Irish twin.
2. My family owns a piece of Disney World.
3. I was a child model.
#3 is a lie – but I did have a Christmas card that followed me for years!
What have you learned in your time at BlueConic – about startups, about your role, about your team, about yourself?
A: Don’t be scared of anything. Every day there will be a new problem. Every day there will be a new solution. Have confidence in yourself and trust in the people around you.
What has challenged you the most? How did you deal (or are you dealing) with that challenge?
A: One thing gets checked off the to do list and two more things get added. Some days it’s overwhelming. I’ve learned that it’s important to look back at all of the things already crossed off and recognize how much we have already accomplished to even get to this point. Then put your head down and keep grinding.
If you could change one thing about your time here so far, what would it be?
A: I would have had a stroopwafel ice cream sandwich by now. Todd, fire up the test kitchen.
What’s your advice to the newest members of the Crew (if you’ve been here) OR what was your acclimation to BlueConic like (for the newer folks)?
A: I’ve said it before and would say it again to anyone asking for advice when joining our team: Come ready to embrace the challenge. Come ready to go to battle to overcome it. Come ready to build a dream.
Why are you at BlueConic – what was it about your interview that you remember and made you want to be here? What keeps you here?
A: In my last interview before joining BlueConic I sat down with Cory, our VP of Marketing. She walked me through a few areas the team was looking to improve in order for me to understand what would be expected. I was able to offer my thoughts on how to improve on those projects and she didn’t look at me like I was overstepping… but instead offered me a job! Opinions are welcome here and I LOVE that.
In the near and middle term, what are you focused on? What would you like to do that you aren’t or haven’t been able to do?
A: Scaling inbound traffic through email and PPC initiatives. After months of prep we have finally reached all systems go. Now it’s a delicate balance of letting things run so we can gather data and knowing when to tinker so we don’t lose out on new opportunities.
What is your proudest moment at BlueConic?
A: Getting my first blog published. I never had the opportunity to write in any of my previous roles so the privilege of having my thoughts on the company website was really exciting.
What would others be surprised to learn about BC/your job?
A: It’s not all free beer and bean bag chairs (but, of course, we do have those). When people think of startups they think of the fun things they don’t get at their jobs but they miss the mark when it comes to the additional level of accountability you have by being there when something is just being built.
Favorite sports team:
A: New York Giants
A: “You can dream, create, design and build the most wonderful place in the world. But it requires people to make the dream a reality.” – Walt Disney
What is something on your bucket list?
A: Camp No Counselors.
Who is your biggest hero?
A: My grandpa. You learn work ethic by example and I could not have grown up with a better one. There is nothing like the feeling of earning something you put your heart and soul into and that was a huge factor behind my choice to join a startup.
A: Team HAHA or Hailexa (Hailey + Alexa = The Marketing Minions)
If it fits, marketing sits!
What did you want to grow up to be when you were younger?
A: Taller. Not all dreams come true.