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Get to Know the BlueCrew Dreamers – Mark

November 11, 2016 | By

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Name: Mark Koenen
Title: Requirements Engineer (I’m responsible for how BlueConic functions & what it looks like)
Where did you grow up? Doetinchem, The Netherlands

Two truths & a lie:
1. Together with other BlueConic members I created one of the first websites in the Netherlands (in the early 90’s)
2. I used to drink industrial amounts of Cola (Zero); currently I only drink water, tea, coffee & beer.
3. I was honored a student award for all the voluntary work I did outside college.

Lie: I don’t drink coffee.

What have you learned in your time at BlueConic – about startups, about your role, about your team, about yourself?
A: I love this role and team!

What has challenged you the most? How did you deal (or are you dealing) with that challenge?
A: Bringing all the power of BlueConic in a ‘package’ that is easy to understand & use for the marketer. There are a few things that I do to create the best user experience:

  • I frequently visit marketers that use BlueConic and talk to them about what they like about BlueConic and in what areas it can still be improved
  • I perform user tests to get feedback on very specific parts of BlueConic
  • While discussing changes to BlueConic with the Design Team we constantly try to push ourselves to find the ideal balance between ease of use and offering power features.

If you could change one thing about your time here so far, what would it be?
A: Nothing really

What’s your advice to the newest members of the Crew (if you’ve been here) OR what was your acclimation to BlueConic like (for the newer folks)?
A: Stay true to yourself, embrace the open culture we have & act as if BlueConic were your own company.

Why are you at BlueConic – what was it about your interview that you remember and made you want to be here? What keeps you here?
A: Being one of the founders of BlueConic I never had an interview. The work I do at BlueConic is constantly challenging and never boring. Also, to see the BlueConic company grow as it does is really rewarding.

In the near and middle term, what are you focused on? What would you like to do that you aren’t or haven’t been able to do?
A: The continuous strive to make the on boarding process as easy as possible will be the focus for quite a while I think. Not only in terms of getting new users familiar with the user interface, but more importantly get them quickly up to speed with implementing rewarding use cases.

What is your favorite BlueConic product feature?
A: Choosing one feature is like picking your favorite child; I love BlueConic for what it offers as a whole (which is more than just the sum of its parts).

Mark photographing

What is your proudest moment at BlueConic?
A: Every time I travel to Boston and meet the US colleagues I feel really proud of the great and unique team that we have (both in the Netherlands as well as in Boston).

Favorite emoji:
📷 When it comes to my hobbies: I just love taking pictures! Especially portraits of people.

Favorite sports team:
A: That would be Max Verstappen who stirs up the Formula 1 scene quite a bit. While driving he thinks ‘out of the box’: he makes moves nobody ever thought of (and deemed impossible).

What is something on your bucket list?
A: Running the Boston Marathon! I just picked up running a few months ago and I experienced the great atmosphere at the New York marathon. It inspired me to run a marathon and how awesome would it be to run it in Boston!?

Favorite Spotify playlist at work:
A: Release Radar (list of newly released tracks of artists that you like listening to). Knowing what we’ve done to implement the BlueConic Recommendations I have deep respect for what Spotify automatically generates for me every day.

Nickname:
A: The Nose

Happy Friday!

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