Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Name: Todd Belcher
Title: Director of Customer Success
Where did you grow up? Rehoboth, MA
Two truths & a lie:
1. Took home first place in high school talent show performing “Yellow Submarine” a cappella with dance moves
2. Was arrested for borrowing the scooter from Dumb & Dumber
3. Wrote and performed a song included on an album with Death Cab for Cutie and Spoon
Lie: #2! I wasn’t arrested, only questioned… and boy, was that embarrassing!
What have you learned in your time at BlueConic – about startups, about your role, about your team, about yourself?
A: About startups? I’ve confirmed that I enjoy working for startups for the accountability and general lack of red tape.
About my role? It’s been great fun working with our partners and making things happen for them and for BlueConic.
About my team? We’re just getting started!
About myself? I knew everything there is to know coming in. I’m not very complicated!
What has challenged you the most? How did you deal (or are you dealing) with that challenge?
A: BlueConic is really good at a number of things. Great, even. In order to drive success with customers, though, we need to focus on areas of value that make sense from a prioritization standpoint, which often involves a lot of levers that are not necessarily ours to pull. I think that’s the challenge: helping our customers really understand, with velocity, the various ways they could improve their bottom line simply by activating a few specific marketing automation programs with BlueConic… and taking the step, along with our customers, to activate these programs and start optimizing them on an ongoing basis.
If you could change one thing about your time here so far, what would it be?
A: I’m an analytics/optimization person … when I see any kind of turnover, whether it’s a customer or a colleague, it hurts. I see the lost potential, the tanked investment. At the same time, this drives me to ensure that with every relationship and with every hire I solidify processes such that we are more likely to succeed, and we are more likely to learn from the experience.
What’s your advice to the newest members of the Crew (if you’ve been here) OR what was your acclimation to BlueConic like (for the newer folks)?
A: Work hard and efficiently and don’t be an ass.
Why are you at BlueConic – what was it about your interview that you remember and made you want to be here? What keeps you here?
A: What was it about my interview that made me want to be here? I remember there being a focus on developing a product for the customer. I remember someone, whether it was Bart or Martijn I can’t remember, but someone indicated that we would not be a services company. We would be a software company. That’s what made me want to go back into “services” for a software vendor again. What are services for a software company, if they are not constantly focused on automating the very work they are doing? Not a good decision for the customer. That’s what.
What keeps me here? I had wanted to get back to a few key aspects of startups I had come to know and love: accountability, community, and genuine care for the place you work. That combined with the amazing work we get to do with our customers are what keep me here and happy.
In the near and middle term, what are you focused on? What would you like to do that you aren’t or haven’t been able to do?
A: Building a team. I was brought in to figure out onboarding, and to build a team — not just any team, but a scalable team. That’s not easy to do, and on both fronts it takes a village to raise a partner. Without Martijn and the folks in Nijmegen, there would be no success for our customers. And it’s not just what they’ve built, it’s what they continue to build upon and how they go about it.
What is your favorite BlueConic product feature?
A: My expertise is in digital analytics. My favorite feature is the data collection engine, but it’s hard not to explain why… and that more or less lands with me claiming all of BlueConic as my favorite feature:
Tag management opened up a lot of capabilities for DAPs (Digital Analytics Professionals!) to collect data with minimal IT effort, but I was sold on BlueConic when I realized the full potential of the data collection engine combined with highly accessible capabilities around segmentation, persistent/unrestricted data storage, real-time interactions directly in BlueConic, and connections to countless other digital marketing and customer/analytics platforms.
BlueConic is beautiful because it’s the backbone of the marketing cloud without predetermining for you what each extremity of the cloud should look like.
What is your proudest moment at BlueConic?
A: The great Nutter Butter taste test of 2015? That or our tremendous success in delivering value to our customers such that they’re all renewing!
What would others be surprised to learn about BC/your job?
A: That I eat PB sandwiches at least 3/5 days for lunch and like it. (Especially on bagels!)
If you could switch roles with anyone else in the company for a day, whose job would you choose and why?
A: Harmen’s. There are too many reasons to explain… let’s just choose three:
1) I would immediately implement “all-inclusive Tuesdays,” or “All Inclusday.” All you can eat/drink at BlueConic every Tuesday.
2) Instant approval for any expense related to the BlueConic Test Kitchen series.
3) Immediate hiring freeze (on anyone named Patrick).
Favorite sports team:
A: No single favorite: Patriots, Red Sox, Astros are my teams and I love them equally like I love my children and my customers.
A: “I don’t have any favorite quotes or mottos” — Abraham Lincoln
Favored piece of furniture in the office:
A: Rocking Chair
What is something on your bucket list?
A: European vacation with my kids
Who is your biggest hero?
A: My wife, Rebecca.
Favorite Spotify playlist at work:
A: Funcle/TB/Toddy Baseball
What did you want to grow up to be when you were younger?
A: A rocker, like Rocker Tommy Lee, but Rocker Todd Belcher… or maybe Rocker Toddy B even.