We’re the BlueCrew, and welcome back to the BlueConic video blog.
Visitors to your site give you plenty of information, provided you have the technology in place to capture and use it. With these insights, you can create rich profiles and serve up appropriate content based on the individual and their needs. When you can identify where someone is in their decision journey, you can give the kind of unique experience that drives engagement and conversion KPIs.
Whether it’s giving personalized recommendations to customers who have logged into profiles or altering a web experience based on behavior, changing things up based on visitors’ predicted next steps can encourage them to buy.
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