We’re the BlueCrew, welcome back to the BlueConic video blog.
There are four main steps to individualizing your customers’ experience:
Recognition: Can your systems determine who visitors are? Until they can, you won’t be able to personalize offerings.
Analysis: Understanding customer behavior is critical. When your clients arrive on your site, what do they do?
Contextualization: What do those behaviors mean? Identify patterns to discern where in the customer journey each visitor is.
Engagement: Having learned the aforementioned facts, it’s time to deliver a targeted interaction.
If engagement with customers is based on their individual intent, you’re in the great shape. You can guide these visitors down the path to purchase, step by step.
See you next time with more data usage tips!