Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential ROI for CDPs, and how Randall-Reilly uses the technology to activate, engage, and monetize its audience.
At the end of the webinar attendees submitted several questions to the speakers, many of which asked about specific applications for a CDP in the
publishing business. Deakin and Munchbach have responded to the questions that they could not answer during the webinar below.
Our discussion of CDPs will continue in a second webinar installment on August 24th, which will delve deep into the practical applications of CDPs. Innovative media executives will share how they are using CDPs to increase revenue and grow an audience.