Customer Data Platform
BlueConic transforms the way business teams operate and use data to interact with customers and drive growth in the privacy-first era.
Our customer data platform gives you access to unified, actionable, and consented first-party data that offers both confidence and utility whenever and wherever you need it.
BlueConic profiles
Active integrations
Seconds from intent to interaction
Unify all your first-party data from across systems and sources to make the single customer view the center of your business.
Everything in BlueConic starts with the unified customer profile. The high quality of the data accounts for everything from individual consent status, to frequency of data updates, to timeline events and identity resolution — providing you with the most comprehensive and up-to-date customer records for instant segmentation, orchestration, and analysis across channels, touchpoints, and platforms.
BlueConic empowers you with a unified view of the customer and the tools to activate that data where and when you need it.
Multi-dimensional segmentation
Build Any Segment in Minutes
Quickly build segments using any combination of customer attributes without any code.
Keep Up with Customers
Reduce data latency with segments that update in real time and are ready for use across channels.
Discover Segment Insights
Discover new audiences, compare segments, and drill down into individual interests and preferences.
Customer lifecycle orchestration
Optimize 1:1 Experiences
Respond to customers wherever they are on their unique journey.
Discover Customer Lifecycle Insights
Understand how and where customers engage.
Orchestrate Across Channels
Use a single interface and automated data connections to deliver personalized interactions.
Modeling & analytics
Transparent Modeling
Choose or tailor out-of-the box models (CLV, propensity, lookalike) or apply your own.
Build, Train, and Deploy
Instantly act on the output of your applied models to drive customer experiences.
Act on New Insights
Discover new customer insights with robust data visualizations based on model outputs.
Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.
