Real-Time Customer Segmentation

Whether your marketing segments are straightforward or extremely complex, our interface makes it easy for you to define and manage segments on the fly.

Build Any Segment in Less Than Two Minutes

Select any combination of profile attributes to build your own segments, or expand on predictive behavioral segments by combining them with other key customer attributes.

Keep Up with Customers

Reduce data latency. BlueConic segments update in real time as individuals’ attributes change. You can actually watch the number of associated profiles update as individuals move in and out of each segment.

Act on Intent in the Moment

The volume, velocity, and variety of behavioral data is too great to activate if you’re relying on latent segmentation. That’s why our predictive behavioral segments apply the power of machine learning so you can activate one-to-one marketing the moment intent is revealed.

Build, Analyze, and Activate

It’s easy to build segments in our interface with just a few clicks. And any new segment you build is available instantly for analysis and activation. No delays and no minimum number of profiles required.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.