The California Consumer Privacy Act (CCPA) is only weeks away, meaning brands worldwide that conduct business in the Golden State are working frantically to comply with the data privacy regulation.
While compliance is critical, it’s also important to take a holistic look at your marketing program to ensure you provide a consistently stellar customer experience and capably navigate this “new normal.”
Join BlueConic SVP Strategy Cory Munchbach and VP Marketing Michele Szabocsik for a live webinar on Thursday, December 12 at 1:00 pm EST hosted by Adweek to learn how to create mutually beneficial experiences for both your business and customers in the era of data privacy.
Specifically, our webinar will cover:
- The three ingredients of effective customer experience in 2020 and beyond
- Why identity is the core of the new customer engagement model
- How to future-proof your marketing and data infrastructure with confidence