Register for the CMSWire ENGAGE: Re/Constructing the Customer Experience virtual conference today. This free marketing conference, sponsored by BlueConic, will be Tuesday, August 25, 2020. BlueConic will also host a session about overcoming the barriers to orchestrating customer experiences across channels and lifecycle stages. Get the details on our session below.
Overcoming Barriers to Cross-Channel Customer Experiences
Customer lifecycle marketing is critical for many brands today, especially as customer journeys become more complex. But traditional marketing technologies are falling short in their ability to recognize and keep up with customers across channels.
Marketers need a new way to orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey.
To do this effectively, their activation technologies, such as campaign management platforms, ESPs, and personalization engines, need access to a single customer view that offers the confidence and utility to act in real-time based on data from across the journey and other key attributes.
Attend our CMSWire Engage session at 12:05 PM ET on Aug 25 to learn:
- How technology decisions will determine your level of agility to cope with customers’ rapidly changing behaviors and interests
- How unifying data into profiles and making them accessible to your marketing team and tools can power 1:1 experiences in every lifecycle stage
- Tips to leverage unified first-party data in various customer lifecycle stages (loyal customers, repeat buyers, etc.) to improve marketing outcomes