Heading to sunny San Jose for MarTech West 2020? Be sure to check out our special customer session, “Building an Omnichannel Customer View: How One Retailer Levels the Playing Field with Amazon.”
Planet Blue SVP of Marketing and Digital Commerce Dan Brewster will take the MarTech West stage to discuss how he leverages our CDP to develop an omnichannel strategy.
Specifically, Dan will discuss how he and his marketing team blend behavioral and point-of-sale data along with predictive CLV models to create more value for the brick-and-mortar side of the business — and all without the need for help from business intelligence experts, data scientists, or analysts.
Attend our in-depth MarTech West session, and you’ll learn how a CDP can help you:
- Stay competitive with industry giants, even with limited budget, time, and resources
- Derive valuable changes to your business practices from first-party customer data
- Unify all of that critical customer data across a bespoke marketing technology stack