Looking to catch up to transformative brands, more than two-thirds of CMOs plan to increase their spend on marketing technology in the coming years to drive their own digital transformation.
But too many marketing leaders (and even day-to-day marketers) quantify the ROI of their tools based on improvements to channel-specific metrics like clickthrough rate and open rate.
Instead, today’s enterprise marketing professionals need to focus on the operational efficiencies martech can drive for both the marketing organization and their business at large.
Discover why martech purchasing decisions should be grounded in operational benefits during our next live webinar with Adweek on Wednesday, September 30 at 1:00 pm ET.
Marketing strategist Elizabeth Shaw and BlueConic COO Cory Munchbach will discuss:
- The key trends that will shape marketing over the next three years
- How to assess the operational efficiency gained with marketing technology
- How a CDP fundamentally transforms how marketers and businesses understand and interact with customers