Webinar: What You Need to Know About CDP’s & How to Use Them in Performance Marketing

MarTech|1 Minute Read

Webinar: What You Need to Know About CDP’s & How to Use Them in Performance Marketing

This event has already happened – watch the replay now

CPC StrategyCDP platforms have increasingly developed and have become more complex. It’s vital to understand how to utilize the information to enhance value proposition messaging to consumers and drive performance marketing. Our experts will unpack what you need to know about CDP to optimizing your marketing strategy and improve your current consumer engagement journey.

What You Need to Know About CDP’s & How to Use Them in Performance Marketing
Available On-Demnad

In this webinar, we’ll discuss:

  • What a CDP is
  • How to use CDP for marketing management systems
  • Understanding where the customer is in the buyer’s journey
  • How to create customized value proposition messaging
  • Unification of data, analysis and creative messaging

Speakers

 

Andrew Richards, Elite SEM Sam Ngo, BlueConic
Andrew Richardson, VP of Analytics at Elite SEM Sam Ngo, Director of Product Marketing at BlueConic

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