How to Fuel Monetization and Subscription Revenue Growth

Publishing|2 Minute Read

How to Fuel Monetization and Subscription Revenue Growth

20190516 Monetization Webinar

Join us for a webinar on May 16

Media and publisher brands are facing constant disruption. The launch of Apple News+, changing Facebook algorithms, privacy regulations, and ad blockers are all impacting revenue streams – forcing these brands to adopt new strategies. But too often, legacy technology stacks prohibit the rapid transformation that is necessary for survival.

Join us May 16th at 1 PM ET to learn how National Review, Meister Media, and Wehco Media, Inc. leverage unified, first-party data in a customer data platform (CDP) to fuel monetization and subscription revenue growth.

How to Fuel Monetization & Subscription Revenue Growth
May 16, 2019 | 1:00pm ET

In this webinar, you’ll hear how these brands:

• Created new audience-based products to drive revenue
• Grew subscriptions with personalized & dynamic content metering
• Increased donations by appealing to individual interests

Special guest, Eric Gilreath, Director of Marketing Technology at Wehco Media Inc., will share how he uses BlueConic to deliver engaging 1:1 experience to drive newsletter sign-ups, subscription growth, and retention.

Register Now

Register for the webinar to hear these stories and more. And don’t worry, even if you can’t make it, we’ll send you a link to download the webinar so you can catch it on demand.


Speakers

 

 

Sam-Ngo Eric-Gilreath
Sam Ngo
Director of Product Marketing, BlueConic

Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester, covering the social intelligence space. She helped clients put in place the right people, process, and platforms to make use of the structured and unstructured data from social channels. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.

Eric Gilreath
Director of Marketing Technology, WEHCO Media, Inc.

Eric Gilreath is the Director of Marketing Technology at WEHCO Media, Inc. Eric is responsible for the marketing technology strategy at WEHCO Media and ensuring teams see value from these investments. Prior to this role, Eric was directing all digital subscription efforts, along with maintenance, function and design input of all websites at Northwest Arkansas Democrat-Gazette. Wehco Media, Inc. is a diversified communications company that has interests in newspaper publishing, cable television, and Internet businesses.

See what BlueConic can do for you

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.