Marketing Technology Maturity Assessment

Marketing Technology Maturity Model

Marketing technology isn’t simply a category of tools: it’s a discipline to master that is as much about the solutions and how you deploy them as it is about your strategy, organization, and skillsets. This short, online tool designed with marketing technology analyst David Raab, will help you assess how well you utilize customer data for your marketing, the sophistication of your firm’s approach to marketing, and how you drive deeper consumer engagement.

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