Michele SzabocsikVP, Product Marketing
Michele brings over 15 years of experience within the digital marketing and advertising ecosystem to her role as the VP of product marketing at BlueConic. Prior to joining BlueConic, she led product marketing at multi-touch attribution leader, Visual IQ, which was acquired by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands in financial services, retail, and telecom during her tenure at media agencies, Carat and Havas. She earned her bachelor’s degree in communication from Boston University with a liberal arts concentration in philosophy. When she’s not philosophizing about the virtues of first-party data at BlueConic, you can find her hiking the trails of New England, playing with her Mini Australian Shepherd, reading non-fiction, and trying new recipes.