How B2B Media Brands Can Grow Revenue with a CDP

Videos

How B2B Media Brands Can Grow Revenue with a CDP

Customer Data Platform Insights from Mediagrowth Summit 2019

BlueConic's Patrick Crane breaks down how publishers can leverage a CDP to improve subscription metrics.

Video

Newspapers, magazines, and other major B2B media brands worldwide continue to explore new avenues for revenue growth — including emerging marketing technologies that can help with core metrics, like user conversion and retention.

Speaking at Mediagrowth Summit 2019, BlueConic’s own Patrick Crane details why today’s B2B media companies would be wise to trust a customer data platform like BlueConic to help them with their subscription and circulation goals.

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