Advantage Rent A Car is focused on driving more revenue through direct bookings across brands, EZ Rent-A-Car and Advantage Rent A Car. Competing with online travel agents like Expedia.com and Kayak, Advantage knew they needed to establish a direct-to-consumer strategy to stay ahead. Using BlueConic, Advantage began delivering personalized home page experiences based on data they collected about each customer and leveraging new segments.
Find out how Advantage Rent A Car:
- Established a direct-to-consumer strategy with customers
- Optimized ad spend using segmentation in BlueConic
- Increased direct bookings by 25% with personalization in 90 Days