Fans of international soccer club Ajax have strong ties with their club.
Nevertheless, Ajax still has to put effort in maintaining and reinforcing the relationship with its (online) visitors. That is why Ajax started using BlueConic. This online engagement software enables Ajax to offer customized content on all online channels.
- Customer loyalty improved significantly
- Online ticket sales and merchandising grown considerably
- Ajax contrived revenue of its social channels
- The use of existing customer data increased online relevancy