Case Study

Approaching the customer personally has been happening in the physical stores of Amac for a while, but this personal approach is now also the standard online. By enhancing marketing automation with website and shop data, subscribers receive tailor-made emails powered by BlueConic.

Their hyperpersonalized approach to email drove measurable results:

  • 50% growth in online sales in the past year
  • 145% increase of CTO
  • 82% increase in impressions
    • 189% increase in impressions in testing additional personalization points like time preference

Read the Amac Story →

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