Approaching the customer personally has been happening in the physical stores of Amac for a while, but this personal approach is now also the standard online. By enhancing marketing automation with website and shop data, subscribers receive tailor-made emails powered by BlueConic.
Their hyperpersonalized approach to email drove measurable results:
- 50% growth in online sales in the past year
- 145% increase of CTO
- 82% increase in impressions
- 189% increase in impressions in testing additional personalization points like time preference