Roadside Assistance Brand Improves Cross-Selling

Case Studies

Roadside Assistance Brand Improves Cross-Selling

Case Study

Offering individualized cross-sell and up-sell messages to existing customers, they grew conversion from 3% to 30%.

The ANWB (Royal Dutch Touring Club) is a multi-service traveler’s association in the Netherlands, similar to AAA in the United States. With 4 million members, the organization does everything to retain and better serve its customers. ANWB leveraged the BlueConic platform to offer individualized cross-sell and up-sell offers to existing customers, even when they’re not logged in to the website.

This case study reviews how we helped ANWB deliver:

  • More relevant offers to users
  • Focused cross-sell and up-sell campaigns that significantly increased conversions
  • Respectful and relevant customer communications

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