Case Study

Offering individualized cross-sell and up-sell messages to existing customers, they grew conversion from 3% to 30%.

The ANWB (Royal Dutch Touring Club) is a multi-service traveler’s association in the Netherlands, similar to AAA in the United States. With 4 million members, the organization does everything to retain and better serve its customers. ANWB leveraged the BlueConic platform to offer individualized cross-sell and up-sell offers to existing customers, even when they’re not logged in to the website.

This case study reviews how we helped ANWB deliver:

• More relevant offers to users
• Focused cross-sell and up-sell campaigns that significantly increased conversions
• Respectful and relevant customer communications