Belgian Cycling Factory (BCF), home to iconic cycling brands like Ridley and Eddy Merckx, sells most of their bikes through a network of dealers and bike shops across Europe. When COVID-19 hit, dealers across Europe closed their doors prompting BCF to accelerate their digital transformation and transform their relationships with consumers and dealers alike.
With BlueConic as their CDP, Belgian Cycling Factory established a direct-to-consumer (DTC) channel to understand and engage their customers, as well as launch a marketing-as-a-service offering for their dealers.
In this case study, you’ll learn how BCF can now:
- Orchestrate individualized experiences across channels based customer preferences, behaviors, and more
- Provide customer insights to dealers to help them optimize inventory and increase bike sales
- Prove the value of its new DTC engagement channel