Belgian Cycling Factory (BCF), home to Belgium’s biggest cycling brands like Ridley and Eddy Merckx, sells most of their bikes through a network of dealers and bike shops across Europe. When COVID-19 hit, dealers across Europe closed their doors prompting BCF to accelerate their digital transformation to better their relationships with consumers and dealers alike.
With BlueConic as their CDP, Belgian Cycling Factory established a direct-to-consumer (DTC) channel to understand their customers and, with the help of Growthagent, launched a marketing-as-a-service offering for their dealers.
In this case study, you’ll learn how this retailer can now:
- Target customers with relevant product information with unified, first-party data
- Pass on insights to their dealers to optimize inventory
- Enhance sales with a new DTC engagement model
Download the full case study above to learn how this brand was able to adapt to COVID-19 in just one week.
For more on the digital transformation of Belgian Cycling Factoy: watch as Senior Marketing Advisor, Michel Lenaerts chats about their digital transformation journey with BlueConic CEO, Bart Heilbron.