After implementing BlueConic, BGM saw a 70% increase in engagement on individually tailored subscription sign-up offers.
Using the BlueConic platform, Boston Globe Media can unify visitor behavioral data across its digital properties and leverage the resulting insights to deliver individualized experiences to readers across its entire digital audience.
This case study reviews how BlueConic helped BGM:
- Gain a deeper understanding of both its identified and anonymous readers in order to increase online engagement
- Drive more subscriptions to premium content
- Generate higher advertising revenues