In SIIA’s Connectiv Digital Media Council webinar, How to Get the Most Out of Your CDP, Natalie Williams (COO) and Kyle Smith (Digital Strategy Manager) of Brief Media share their BlueConic implementation experience, as well as the quick wins they’ve seen post-implementation.
By unifying all of the first-party data that existed in disparate silos across their marketing technology stack, Brief Media was able to:
- Integrate publication data, behavioral data, and marketing engagement data across all disparate platforms and products to create unified, person-level profiles
- Build rich audience segments based on a combination of descriptive attributes and behaviors
- Increase subscription revenue and reduce churn with personalized offers and calls-to-action for renewal