The disruption caused by the COVID-19 pandemic left many companies struggling to adapt.
Others, like Dennis Publishing, were able to successfully navigate the crisis by doubling down on first-party data and using it to power their customer engagement and audience monetization efforts.
Download our case study to discover:
- How Dennis Publishing is using the consented first-party data captured in BlueConic to understand its audiences and drive growth across the business
- Why CDP use cases extend beyond just marketing to other teams responsible for growth
- How Dennis Publishing leverages first-party data from the publishing side of the business to drive growth for the e-commerce side of the business