Case Study

Realizing the need for unified data, Goba Sports group turned to BlueConic to collect data from known and anonymous customers across channels.

Learn how the sporting goods retailer leveraged the power of our pure-play CDP to eliminate data silos across its martech stack, unify its first-party customer data for multidimensional segmentation, and better activate that data in targeted advertising — efforts that improved global marketing KPIs such as a 24% decrease in CPA and 59% increase in ROAS and helped them consolidate their martech stack.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.