Moving from consent based on cookie laws to GDPR was something Holland.com knew they had to do. With the previous cookie law, if a visitor continued to browse the site, consent was implied. With GDPR, consent has to be explicitly given in order to track users’ behavior. Using BlueConic’s end-to-end GDPR solution, Holland.com increased their acceptance rate from 28% to 75%.
Find out how Holland.com:
- Used BlueConic’s A/B testing to increase conversion
- Moved from cookie laws’ implicit consent to GDPR’s explicit consent
- Increased site visitors’ consent 2.5x