Case Study

Moving from consent-based on cookie laws to GDPR was something Holland.com knew they had to do. With the previous cookie law, if a visitor continued to browse the site, consent was implied. With GDPR, consent has to be explicitly given in order to track users’ behavior. Using BlueConic’s end-to-end GDPR solution, Holland.com increased their acceptance rate from 28% to 75%.

Find out how Holland.com:

  • Used BlueConic’s A/B testing to increase conversion
  • Moved from cookie laws’ implicit consent to GDPR’s explicit consent
  • Increased site visitors’ consent 2.5x

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.