NBTC increased conversion rates by 4.5% by offering relevant housing promotions to segments of travellers.
The Netherlands Board of Tourism and Conventions (NBTC) is responsible for the worldwide promotion of the Netherlands as an attractive destination for vacations, business meetings and conventions. This case study shows how NBTC rd BlueConic to have a continuous communication with each individual user. This new marketing strategy resulted in higher service levels for NBTC’s partners — and for millions of tourists visiting the Netherlands.
- Conversion rates for website banners increased by 4.5%.
- The absolute number of bookings significantly increased.
- NBTC gained valuable insights into its anonymous website visitors to provide a more optimized experience.