Retail brands with both brick-and-mortar locations and ecommerce stores can benefit immensely from creating a single view of their customers by merging offline and online purchase data. And that’s exactly what fashion retailer and BlueConic customer Planet blue has done.
Check out our comprehensive case study today to find out how the California-based, bricks-and-clicks retail brand builds an omnichannel customer view with our pure-play CDP to improve its customer experience efforts and better understand its shopper audience.
Specifically, you’ll learn:
- How Planet Blue uses our advanced AI models to predict and analyze shopper behavior — and without the need for data science
- Ways the retail brand uses our CDP to optimize marketing and inventory spend and increase operational efficiencies companywide
- Segmentation strategies implemented by the retailer that combine CLV, RFM, and behavioral data and inform customer interactions