The world famous soccer club PSV Eindhoven is highly involved with its fans. With BlueConic, PSV Eindhoven determines individual fan involvement and subsequently delivers tailored content, amongst others to increase online ticket sales. By offering the right content to the right audience on the right channels, PSV Eindhoven managed to reach conversion rate up to 6%.
- Holistic view on the visitor across all online channels
- Moderate fans got to be even more involved to the club
- Conversion rates of their online marketing campaigns reached an impressive 6%
- Largely solved the so-called ‘abandon basket’ problem for unfinished ticket bookings