Case Study

In MarTech Advisor’s The CDP Explainer Series, Raycom Sports shares their CDP deployment experience and explains why they chose BlueConic.

In this article, Raycom Sports answers:

  • What were the key milestones in your initial deployment journey?
  • What as the broad deployment project plan or framework?
  • What can make a CDP deployment fail in the initial stages?
  • What might you do better, if you could do it again?
  • Who were the key people (titles/functions) in the project team?

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