Raycom Sports Unifies Data Across Web, Mobile App, and Email

Case Studies

Raycom Sports Unifies Data Across Web, Mobile App, and Email

Raycom Sports Unifies Data Across Web, Mobile App, and Email

Find out why Raycom Sports chose BlueConic as its customer data platform to unify first-party data across channels.

Case Study

In MarTech Advisor’s The CDP Explainer Series, Raycom Sports shares their CDP deployment experience and explains why they chose BlueConic.

In this article, Raycom Sports answers:

  • What were the key milestones in your initial deployment journey?
  • What as the broad deployment project plan or framework?
  • What can make a CDP deployment fail in the initial stages?
  • What might you do better, if you could do it again?
  • Who were the key people (titles/functions) in the project team?

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Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.