In MarTech Advisor’s The CDP Explainer Series, Raycom Sports shares their CDP deployment experience and explains why they chose BlueConic.
In this article, Raycom Sports answers:
- What were the key milestones in your initial deployment journey?
- What as the broad deployment project plan or framework?
- What can make a CDP deployment fail in the initial stages?
- What might you do better, if you could do it again?
- Who were the key people (titles/functions) in the project team?