Case Study

Retail brands with both brick-and-mortar locations and ecommerce stores can benefit immensely from creating a single view of their customers by merging offline and online purchase data. And that’s exactly what a fast-fashion retailer has done with BlueConic.

Check out our comprehensive case study today to find out how a U.S.-based, bricks-and-clicks retail company built an omnichannel customer view with our pure-play CDP to improve its customer experience efforts and better understand its shopper audience.

Specifically, you’ll learn:

  • How the retailers uses our advanced AI models to predict and analyze shopper behavior — and without the need for data science
  • Ways the retail brand uses our CDP to optimize marketing and inventory spend and increase operational efficiencies companywide
  • Segmentation strategies implemented by the company that combine CLV, RFM, and behavioral data and inform customer interactions
Download the case study today to discover how our CDP accelerates growth for retail and ecommerce brands.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.