Retail brands with both brick-and-mortar locations and ecommerce stores can benefit immensely from creating a single view of their customers by merging offline and online purchase data. And that’s exactly what a fast-fashion retailer has done with BlueConic.
Check out our comprehensive case study today to find out how a U.S.-based, bricks-and-clicks retail company built an omnichannel customer view with our pure-play CDP to improve its customer experience efforts and better understand its shopper audience.
Specifically, you’ll learn:
- How the retailers uses our advanced AI models to predict and analyze shopper behavior — and without the need for data science
- Ways the retail brand uses our CDP to optimize marketing and inventory spend and increase operational efficiencies companywide
- Segmentation strategies implemented by the company that combine CLV, RFM, and behavioral data and inform customer interactions