Case Study

Operating on a global scale with multiple products sold in multiple countries, Signify’s customer data is fragmented and stored in disconnected technologies used by various parts of the organization. Without a comprehensive single customer view, the company couldn’t design and orchestrate the right customer-centric experiences at scale. To move from their current ‘one-to-many’ approach towards ‘one-to-one’ customer interactions, Signify needed a single customer view that could be used by their growth-focused teams.

Using BlueConic and in partnership with implementation partner GX Software, Signify unlocked their data to:

  • Create segments based on diverse profile attributes
  • Personalize cross-channel experiences that led to an 11% increase in conversion
  • Power their ABM approach with a human touch

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